The Alfred-Marcel brand was originally founded in 2010 in Kapuskasing, Canada. Always fascinated by fashion and the arts culture, Pascal Gagnon founded the fashion house at the age of eighteen. Although he did not study fashion or design, Gagnon continues to prove himself in the fashion world and showcase his love for everything art including photography, fashion, music, marketing and much more. The brand is focused on bringing innovative and quality pieces for the modern women. All the pieces are hand-made in Canada to assure that everything is made-to-measure and one-of-a-kind. The pieces in the collection also try to blend the idea of “new” and “creative” with the “wearable” and “ready-to-wear” making sure to bring twists and fresh ideas to classic pieces. Alfred-Marcel has showcased its spring/summer 2013 collection at Ottawa Fashion Week, has appeared in numerous print ads, TV segments and participated in “Strut Away Lupus” a great event held in the spring of 2013 to raise money for the cause. The brand continues to evolve and grow and this year, its new spring/summer 2014 collection was designed in partnership with fellow designer Annie Ste-Croix.